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    KOTLER, Philip - KARTAJAYA, Hermawan - SETIAWAN, Iwan. Marketing 4.0 : le passage au digital. Louvain-la-Neuve : De Boeck Supérieur, 2017. 160 s. ISBN 978-2-8073-0777-3. [Copy count : 1, currently available 0, at library only 1]
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