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  1. PAVLŮ, Dušan. The Beginnings of Market Research and Measurement of Market Advertising Effectiveness. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie na Univerzite Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2016. ISSN 1338-130X, 2016, vol. 7, no. 1, p. 52-65.
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