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1.Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets

HRUŠOVSKÁ, Dana. Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets. In First Sustainable Solutions for Growth SSG 2018. Conference. Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 Conference : Book of Abstracts. - Wrocław : Wojciech Budzianowski Consulting Services, 2018. ISBN 978-83-948507-3-9, p. 43 online.
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