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1.Brand Meaning for Consumers From Dissimilar Generations

BRACINÍKOVÁ, Veronika - MATUŠÍNSKÁ, Kateřina. Brand Meaning for Consumers From Dissimilar Generations. In Scientific papers of the University of Pardubice. - Pardubice : Fakulta ekonomicko-správní Univerzity Pardubice, 2020. ISSN 1211-555X, 2020, vol. 28, no. 1, s. [1-14].
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