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1.Informatization and Technological Trends Within Shopper Marketing Area

STANKOVÁ, Monika - KUCHTA, Martin. Informatization and Technological Trends Within Shopper Marketing Area. In Nové technológie a postupy vo vzdelávaní, podnikaní a obchode 2021 : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4910-3, s. 32-38 online. VEGA 1/0657/19.
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