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1.Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives

ARTIUKHOV, Artem et al. Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives. In RSEP International Conference on Economics, Finance and Business. 30th RSEP International Conference on Economics, Finance and Business : Conference Proceedings : Book of Abstracts. - Ankara : BC GRUP, 2023. ISBN 978-625-99063-0-0, p. 11.
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