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1.Vplyv celebrít na nákupné správanie generácií Y a Z

BURZOVÁ, Simona. Vplyv celebrít na nákupné správanie generácií Y a Z. In MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5112-0, pp. 42-49. KEGA 030EU- 4/2022.
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