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1.Imidžová reklamná kampaň: kampaň, ktorá nepredáva tovar, ale značku

KASARDA, Martin. Imidžová reklamná kampaň: kampaň, ktorá nepredáva tovar, ale značku. In Stratégie v reklame, marketingu a médiách. - Strategie na Slovensku ; Bratislava, 1996. ISSN 1335-2016, November 1996, č. 11, s. 38-39.
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