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1.Databázový marketing mapuje vybraný trh a vybraných zákazníkov

VAVŘINA, J. - ŽIAČIKOVÁ, B. Databázový marketing mapuje vybraný trh a vybraných zákazníkov. In Trend : týždenník o hospodárstve a podnikaní. - Bratislava : Trendy, 1996. ISSN 1335-0684, 5. júna 1996, roč. 6, č. 23.
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