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Strategic marketing problems
Title Strategic marketing problems : cases and comments Author info Roger A. Kerin, Robert A. Peterson Author Kerin Roger A. Co-authors Peterson Robert A. Issue data Upper Saddle River, N.J. : Prentice Hall , 2004. - 696 s. Issue 10. ed. ISBN 0-13-123030-1 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing strategický * marketing manažment * rozhodovanie * analýzy * segmentácia trhu * štúdie prípadové * produkty * služby * manažment * komunikácia * oceňovanie * kontrola Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 788638
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Call number Location Sublocation Info 788638 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1