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Managerial applications of multivariate analysis in marketing

  1. Title Managerial applications of multivariate analysis in marketing
    Author infoJames H. Myers, Gary M. Mullet
    Author Myers James H.
    Co-authors Mullet Gary M.
    Issue dataChicago : American Marketing Association , 2003. - 395 s.
    ISBN0-87757-301-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 519.2 - Pravdepodobnosť a matematická štatistika
    Keywords marketing * analýzy * analýza štatistická * modely * analýza regresná * metódy štatistické
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number788632

    Call numberLocationSublocationInfo
    788632SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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