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Market segmentation
Title Market segmentation : conceptual and methodological foundations Author info Michel Wedel, Wagner A. Kamakura Author Wedel Michel Co-authors Kamakura Wagner A. Issue data Boston : Kluwer Academic Publishers , 2000. - xxii, 382 s. Issue 2nd ed. Edition International series in quantitative marketing ISBN 0-7923-8635-3 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords segmentácia trhu * marketing * metódy štatistické * modely * modely regresné Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 791936
book
Call number Location Sublocation Info 791936 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1