Number of the records: 1  

Marketing research

  1. Title Marketing research
    Author infoDavid A. Aaker, V. Kumar, George S. Day
    Author Aaker David A.
    Co-authors Kumar V.
    Day George S.
    Issue dataHoboken : John Wiley & Sons, Inc. , 2004. - 774 s.
    Issue8. ed.
    ISBN0-471-45168-1
    Document kindmonographs
    LanguageEnglish
    systematics 339.138 - Marketing
    Keywords marketing * výskum * inteligencia * dáta * analýzy * teória štatistiky * hypotézy * korelácia * regresia * obchod elektronický
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number792408

    Call numberLocationSublocationInfo
    792408OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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