Number of the records: 1  

Global marketing

  1. Title Global marketing
    Author infoWarren J. Keegan, Mark C. Green
    Author Keegan Warren J.
    Co-authors Green Mark C.
    Issue dataUpper Saddle River, N.J. : Pearson/Prentice Hall , 2005. - 636 s.
    Issue4. ed.
    ISBN0-13-146919-3
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing globálny * trh * výskum trhu * marketing mix * stratégia marketingová * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number801526

    Call numberLocationSublocationInfo
    801526SEKPobočka SEK KošiceIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.