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Handbook of qualitative research methods in marketing

  1. Title Handbook of qualitative research methods in marketing
    Author infoedited by Russell W. Belk
    Another authors Belk Russell W. (Editor)
    Issue dataCheltenham : Edward Elgar , 2006. - xi, 595 s.
    ISBN1-84542-100-0 , 978-1-84542-100-7
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * metódy výskumu * kvalita * metodológia * spotrebitelia
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number812010

    Call numberLocationSublocationInfo
    812010OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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