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Marketing management

  1. Title Marketing management
    Author infoPhilip Kotler, Kevin Lane Keller
    Author Kotler Philip
    Co-authors Keller Kevin Lane
    Issue dataUpper Saddle River : Pearson/Prentice Hall , 2006. - xxxix, 729 s.
    Issue12th ed.
    ISBN0-13-145757-8
    Other Interrelated Works Marketing management / Praha : GRADA Publishing, 2007 ; Kotler Philip ; Keller Kevin Lane ; Černá Štěpánka
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing manažment * marketing * manažment * zákazníci * stratégia marketingová * trh * kanály odbytové * komunikácia marketingová * trh svetový
    DatabaseBOOKS
    Copy count5, currently available 3, at library only 2
    References (1) - BOOKS
    Call number820406, 820407, 821104, 821109, 848316

    Call numberLocationSublocationInfo
    820406SEKSklad knižničného fonduavailaible
    820407SEKVšeobecná študovňaIn-Library Use Only
    821104SEKPobočka SEK KošiceIn-Library Use Only
    821109SEKSklad knižničného fonduavailaible
    848316SEKSklad knižničného fonduavailaible

Number of the records: 1  

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