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Strategic marketing problems
Title Strategic marketing problems : cases and comments Author info Roger A. Kerin, Robert A. Peterson Author Kerin Roger A. Co-authors Peterson Robert A. Issue data Upper Saddle River : Pearson/Prentice Hall , 2007. - 722 s. Issue 11. ed. ISBN 0-13-187152-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing strategický * komentáre * marketing manažment * financie * analýzy * segmentácia trhu * produkty * služby * korporácie * štúdie prípadové * komunikácia marketingová * stratégia marketingová * riadenie * ceny * kontrola Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 820290
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Call number Location Sublocation Info 820290 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1