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Strategičeskij brend-menedžment
Title Strategičeskij brend-menedžment : sozdanije, ocenka i upravlenije maročnym kapitalom Parallel title Strategic brand management Author info Kevin Lejn Keller, perevod: L. V. Gerasimčuk ... [et al.] Author Keller Kevin Lane Another authors Gerasimčuk L. V. (Translator) Issue data Moskva : Viľjams , 2005. - 697 s. Issue 2. izd. ISBN 5-8459-0682-2 Document kind monographs Language Russian Country of Edition Russian Federation systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords značky výrobkov * hodnota * riadenie strategické * manažment strategický * kapitál vlastný * marketing * kontrola * tovar Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 820228
book
Call number Location Sublocation Info 820228 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1