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Supplier chain management by electronic auctions

  1. Title Supplier chain management by electronic auctions
    Author infoMária Dzurová, Miroslav Mariaš, Martina Mráziková
    Author Dzurová Mária EUBOBFKMA - Katedra marketingu OBF
    Co-authors Mariaš Miroslav EUBOBFKMA - Katedra marketingu OBF
    Mráziková Martina
    Source document CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 49-55. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6
    NoteVEGA 1/055/08
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionCzech Republic
    systematics 339.18 - Obchodná technika
    Keywords obchod elektronický * nákup * aukcie * systém CRM
    AnnotationCRM (Customers relationships management) systémy - charakteristika. Správna implementácia CRM. Osem základných prvkov pre CRM. Elektronický nákup. Elektronické aukcie - jedna z foriem elektronického nákupu.
    Public work categoryReports at international scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE09 00091-002, OBF - Archív EPC, originál dokumentu

Number of the records: 1  

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