Number of the records: 1
Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl
Title Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl Author info Lenka Dubovická Author Dubovická Lenka EUBPHFKMA - Katedra manažmentu PHF Source document International scientific herald : problems of formation of qualification systems and modern tendencies of developing professional competence of specialists: national and European measurement : collection of scientific articles on the materials of the 17th international scientific-practical conference : november 18-21, 2008 Uzhhorod (Ukraine) - Snina (Slovakia). S. 272-278. - Užhorod : Lira, 2009. ISBN 978-966-2075-02-1 Document kind schedule of articles from year books Language Slovak Country of Edition Ukraine systematics 659.4 - Práca s verejnosťou. Public relations Keywords práca s verejnosťou * školy vysoké Annotation Public relations a vysoké školy. Ciele public relations, záujmové a cieľové skupiny. Vymedzenie prostriedkov public relations. Rámcový postup implementácie public relations na vysokej škole. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 00973-001, PHF - Archív EPC, kópia plného textu
article
Number of the records: 1