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Handbook of pricing research in marketing

  1. Title Handbook of pricing research in marketing
    Author infoedited by Vithala R. Rao
    Another authors Rao Vithala R. (Editor)
    Issue dataCheltenham : Edward Elgar , 2009. - 593 s.
    ISBN978-1-84720-240-6
    Document kindhandbooks
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 338.5 - Ceny. Tvorba cien. Druhy cien
    Keywords ceny * marketing * výskum marketingový * modely štruktúrne * modely cenové * marketing mix
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number836746

    Call numberLocationSublocationInfo
    836746SEKSklad knižničného fonduavailaible

Number of the records: 1  

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