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Customer oriented strategies in Slovak companies
Title Customer oriented strategies in Slovak companies Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document ICABR 2009 : abstracts [of] V. International Conference on Applied Business Research : september 21-25, 2009. S. 124-125. - Brno : Mendel University in Brno, 2009. ISBN 978-80-7375-324-5 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Czech Republic systematics 339.138 - Marketing Keywords zákazníci * lojálnosť zákazníkov * odmeny * stratégia marketingová * firmy * Slovensko Public work category Abstractions of invited reports from international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 01325-008, OBF - Archív EPC, originál dokumentu
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