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Marketing as strategy

  1. Title Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
    Author infoNirmalya Kumar
    Author Kumar Nirmalya
    Issue dataBoston : Harvard Business School Press , 2004. - xv, 270 s.
    ISBN1-59139-210-1
    NotePredslov: Philip Kotler
    Another Edition on the Same Medium Marketing jako strategie vedoucí k úspěchu. - Praha : Grada Publishing, 2008 / Kumar Nirmalya ; Juppa Tomáš
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * marketing strategický * trh * segmentácia trhu * podnik * rozvoj podniku * rast podniku * inovácia * predaj * zákazníci
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    References (1) - BOOKS
    Call number839562

    Call numberLocationSublocationInfo
    839562SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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