Number of the records: 1  

Marketing planning & strategy

  1. Title Marketing planning & strategy
    Author infoSubhash C. Jain
    Author Jain Subhash C.
    Issue dataCincinnati : South-Western College Publishing , 2000. - xviii, 925 s.
    Issue6th ed.
    ISBN0-324-01480-5
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * marketing manažment * marketing strategický * stratégia marketingová * plánovanie * trh * trh medzinárodný * konkurencia * zákazníci * portfólio * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number839567

    Call numberLocationSublocationInfo
    839567SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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