Number of the records: 1

Marketing communications

Name: Marketing communications
Availability: InStock
ISBN: 978-0-273-72138-3

Title	Marketing communications : a european perspective
Author info	Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh
Author	Pelsmacker Patrick De
Co-authors	Geuens Maggie
	Bergh Joeri van den
Issue data	Harlow : Pearson Education Limited , 2010. - xxiii, 660 s.
Issue	4th ed.
ISBN	978-0-273-72138-3
Document kind	textbooks
Language	English
Country of Edition	Great Britain
systematics	339.138 - Marketing
Keywords	marketing * komunikácia marketingová * komunikácia * marketing mix * značky výrobkov * reklama * výskum marketingový * práca s verejnosťou * sponzorovanie * podpora predaja * marketing priamy * stratégia marketingová * výstavy * veľtrhy * predaj priamy * komunikácia elektronická
Database	BOOKS
Copy count	1, currently available 0, at library only 1
Call number	845320

book

Call number	Location	Sublocation	Info
845320	SEK	Všeobecná študovňa	In-Library Use Only

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Number of the records: 1