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Marketing for hospitality and tourism
Title Marketing for hospitality and tourism Author info Philip Kotler, John T. Bowen, James C. Makens Author Kotler Philip Co-authors Bowen John T. Makens James C. Issue data Upper Saddle River : Pearson , 2010. - 683 s. Issue 5th ed. , international edition ISBN 978-0-13-245313-4 , 0-13-245313-4 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords pohostinstvo * turistika * ruch cestovný * plánovanie strategické * výskum marketingový * systémy informačné * zákazníci * segmentácia trhu * produkty * marketing interný * ceny * reklama * predaj * práca s verejnosťou * plán marketingový Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 848249
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Call number Location Sublocation Info 848249 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1