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Communication marketing

  1. Title Communication marketing : une perspective intégrée
    Author infoGeorge E. Belch ... [et al.]
    Author Belch George E.
    Issue dataMontreal : Cheneliere McGraw-Hill , 2005. - xx, 651 s.
    ISBN2-7651-0281-3
    Document kindtextbooks
    LanguageFrench
    Country of EditionCanada
    systematics 339.138 - Marketing
    Keywords marketing * marketing priamy * komunikácia marketingová * stratégia marketingová * práca s verejnosťou * predaj * propagácia * médiá
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number847380, 847381

    Call numberLocationSublocationInfo
    847380SEKVšeobecná študovňaIn-Library Use Only
    847381SEKSklad knižničného fonduavailaible

Number of the records: 1  

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