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Marketing across cultures

  1. Title Marketing across cultures
    Author infoFons Trompenaars, Peter Woolliams
    Author Trompenaars Fons
    Co-authors Woolliams Peter
    Issue dataChichester : Capstone , 2004. - vi, 353 s.
    ISBN978-1-84112-471-1 , 1-84112-471-0
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * kultúra * výskum marketingový * značky výrobkov * značky výrobné * marketing strategický
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number860516

    Call numberLocationSublocationInfo
    860516FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only

Number of the records: 1  

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