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Strategies to retaining customers
Title Strategies to retaining customers Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document Trends in economics and management for the 21st century : proceedings from international conference : september 20th - 22nd 2012, Brno, Czech republic : international conference is held as a part of celebrating the 20th anniversary of the BUT Faculty of Business and Management. S. [1-7]. - Brno : Brno University of Technology. Faculty of Business and Management, 2012. ISBN 978-80-214-4581-9 Note VEGA 1/00612/12 Document kind schedule of articles from year books Language English Country of Edition Czech Republic systematics 339.138 - Marketing Keywords podpora predaja * zákazníci * lojálnosť zákazníkov * odmeny Annotation Relevantnosť podporných programov pre zákazníkov. Problém lojálnosti. Stratégia odmeňovania a stratégia vzájomného vzťahu. Materiály a metódy prieskumu. Výsledky prieskumu, diskusia. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E12 00986-003, originál dokumentu
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