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Controlling the message
Title Controlling the message : a strategic approach to nation branding Author info Efe Sevin Author Sevin Efe Issue data Saarbrücken : LAP LAMBERT Academic Publishing , 2010. - 76 s. ISBN 978-3-8383-8940-0 Document kind monographs Language English Country of Edition Germany systematics 339.138 - Marketing Keywords marketing * imidž * identita podniková * stratégia marketingová * stratégia podniková Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 871599
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Call number Location Sublocation Info 871599 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1