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Key marketing metrics
Title Key marketing metrics : the 50+ metrics every manager needs to know Author info Paul W. Farris ... [et al.] Author Farris Paul W. Co-authors Bendle Neil T. Pfeifer Phillip E. Reibstein David J. Issue data Harlow : Wharton School Publishing , 2009. - xiii, 353 s. ISBN 978-0-273-72203-8 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * trh * manažment * portfólio * zákazníci * predaj * ceny * propagácia * reklama * financie Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 876949
book
Call number Location Sublocation Info 876949 SEK Sklad knižničného fondu availaible
Number of the records: 1