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Market segmentation
Title Market segmentation : how to do it and how to profit from it Author info Malcolm McDonald and Ian Dunbar Author McDonald Malcolm Co-authors Dunbar Ian Issue data Chichester : Wiley , 2012. - xxi, 490 s. Issue rev. 4th ed. ISBN 978-1-118-43267-9 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords segmentácia trhu * marketing * stratégia marketingová Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 876950
book
Call number Location Sublocation Info 876950 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1