Number of the records: 1
The complete marketer
Title The complete marketer : 60 essential concepts for marketing excellence Author info Malcolm McDonald and Mike Meldrum Author McDonald Malcolm Co-authors Meldrum Mike Issue data London : Kogan Page , 2013. - 322 s. ISBN 978-0-7494-6676-3 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * koncepcie * digitalizácia * zákazníci * marketing mix * manažment * komunikácia marketingová * plánovanie * štruktúra organizačná Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 878211
book
Call number Location Sublocation Info 878211 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1