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Merchandising

  1. Title Merchandising : theory, principles, and practice
    Author infoGrace I. Kunz
    Author Kunz Grace I.
    Issue dataNew York : Fairchild Books , 2010. - xx, 518 s.
    Issue3rd ed.
    ISBN978-1-56367-826-4
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords merchandising * plánovanie * ceny * rozpočty * propagácia * vzťahy dodávateľsko-odberateľské * predajcovia * zákazníci
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number877929

    Call numberLocationSublocationInfo
    877929OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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