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Qualitative consumer & marketing research
Title Qualitative consumer & marketing research Author info Russell Belk, Eileen Fischer and Robert V. Kozinets Author Belk Russell W. Co-authors Fischer Eileen Kozinets Robert V. Issue data Los Angeles : SAGE , 2013. - 234 s. ISBN 978-0-85702-767-2 (mäkká väzba) , 978-0-85702-766-5 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * výskum marketingový * zákazníci * etnografia * internet * analýza dát Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 881619
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Call number Location Sublocation Info 881619 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1