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Current challenges of marketing and their application in practice
Title Current challenges of marketing and their application in practice [elektronický zdroj] : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic Author info collective of authors, edited by: Daniela Kolouchová, reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] Another authors Kolouchová Daniela (Editor) Kita Jaroslav (Recenzent) EUBOBFKMA - Katedra marketingu OBF Karlíček Miroslav (Recenzent) Event/Corporation Current challenges of marketing and their application in practice . International scientific conference , 4. , Praha, Česko , 3.4.2014 Fakulta podnikohospodářská VŠE v Praze . Katedra marketingu Obchodná fakulta EU . Katedra marketingu Issue data Zlín : Radim Bačuvčík - VeRBuM , 2014. - CD-ROM [152 s.] Issue 1st Edition ISBN 978-80-87500-55-2 Document kind miscellanea Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords marketing * marketing manažment * komunikácia marketingová * stratégia marketingová Database BOOKS Copy count 1, currently available 0, at library only 1 References (12) - PUBLIKAČNÁ ČINNOSŤ Call number 882815 No. of Archival Copy E14 01937-001, originál dokumentu
File name Size Typ prístupu PDF fulltext 4.2 MB z IP adresy EU po prihlásení 
electonic book
Call number Location Sublocation Info 882815 SEK Všeobecná študovňa In-Library Use Only
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