Number of the records: 1
Marketing management
Title Marketing management Author info Richard P. Bagozzi ... [et al.] Author Bagozzi Richard P. Co-authors Rosa José Antonio Celly Kirti Sawhney Issue data Upper Saddle River : Pearson Education/Prentice Hall , 1998. - xix, 718 s. ISBN 0-02-305162-0 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing manažment * plánovanie strategické * marketing * správanie spotrebiteľa * produkty * ceny * propagácia * komunikácia marketingová * predaj * stratégia marketingová * plán marketingový Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 882631
book
Call number Location Sublocation Info 882631 SEK Pobočka SEK Košice In-Library Use Only
Number of the records: 1