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New trends in interactive marketing communication – event marketing

  1. Title New trends in interactive marketing communication – event marketing
    TranslationNové trendy v interaktívnej marketingovej komunikácii
    Author infoLucia Vanková
    Author Vanková Lucia EUBOBFKMO - Katedra medzinárodného obchodu OBF
    Source document MERKÚR 2014 : the proceedings of the international scientific conference for PhD. students and young scientists : Virt, December 4 - 5, 2014. pp. 224-234 [CD-ROM]. - Bratislava : Publisher EKONÓM, 2014 / Drábik Peter ; Krnáčová Paulína ; Pajtinková - Bartáková Gabriela ; Karlíček Miroslav ; MERKÚR 2014 International scientific conference for PhD. students and young scientists. ISBN 978-80-225-3993-7
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords komunikácia marketingová * event marketing * poisťovne
    AnnotationKlasifikácia event marketingu spôsoby jeho využitia. Event marketing poisťovní Amslico a Union. Emocionálna podstata event marketingu.
    Public work categoryReports at home scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE14 01933-004, originál dokumentu

    File nameSizeTyp prístupu
    Archív publikačnej činnosti838.2 KBz IP adresy SEK po prihlásení
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