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Communications

Name: Communications
Availability: InStock
ISBN: 978-0-7494-7061-6

Title	Communications
Author info	Steve Bax and Paul Woodhouse
Author	Bax Steve
Co-authors	Woodhouse Paul
Issue data	London : Kogan Page , Cambridge : Cambridge Marketing Press , 2013. - 131 s.
Edition	Cambridge marketing handbook
ISBN	978-0-7494-7061-6
Document kind	handbooks
Language	English
Country of Edition	Great Britain
systematics	339.138 - Marketing
Keywords	komunikácia * marketing * komunikácia marketingová * médiá * podpora predaja * marketing elektronický * značky výrobkov * plánovanie * podnik * značky * správanie spotrebiteľa * vzdelávanie * modely * marketing mix
Database	BOOKS
Copy count	1, currently available 0, at library only 1
Call number	884220

book

Call number	Location	Sublocation	Info
884220	FPM	Knižnica Fakulty podnikového manažmentu	In-Library Use Only

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Number of the records: 1