Number of the records: 1
Sports marketing
Title Sports marketing : a strategic perspective Author info Matthew D. Shank and Mark R. Lyberger Author Shank Matthew D. Co-authors Lyberger Mark R. Issue data New York : Routledge , 2015. - 669 s. Issue 5th ed. Edition Sport management/marketing ISBN 978-1-138-01596-8 , 978-1-138-01595-1 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * šport * prognózy * plánovanie * rozhodovanie * spotrebitelia * marketing mix * sponzorovanie * kontroling * kariéra Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 885478
book
Call number Location Sublocation Info 885478 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1