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Advertising, promotion, and other aspects of integrated marketing communications
Title Advertising, promotion, and other aspects of integrated marketing communications Author info Terence A. Shimp, J. Craig Andrews Author Shimp Terence A. Co-authors Andrews J. Craig Issue data [S.l.] : South-Western, Cengage Learning , 2013. - 729 s. Issue 9th ed. , International edition ISBN 978-1-133-19142-1 , 1-133-19142-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords reklama * propagácia * komunikácia marketingová * správanie spotrebiteľa Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 885452
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Call number Location Sublocation Info 885452 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1