Number of the records: 1
MERCATOR
Title MERCATOR : tout le marketing à ľ ère numérique Author info Jacques Lendrevie, Julien Lévy Author Lendrevie Jacques Co-authors Lévy Julien Issue data Paris : Dunod , 2014. - 1027 s. Issue 11e éd. ISBN 978-2-10-071107-9 Document kind textbooks Language French Country of Edition France systematics 339.138 - Marketing Keywords marketing * digitalizácia * analýza trhu * trh * spotrebitelia * produkty * politika cenová * komunikácia * marketing priamy * klienti * siete sociálne * stratégia marketingová * marketing služieb * značky * marketing mix Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 888748
book
Call number Location Sublocation Info 888748 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1