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Adapting the communication to seniors
Title Adapting the communication to seniors Translation Prispôsobenie komunikácie seniorom Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document 2015 M-SPHERE : book of papers : the 4th International M-Sphere conference for multidisciplinarity in science and business : Dubrovnik, 22nd-24th October 2015. Pp. 212-217 online. - Zagreb : Accent, 2015 ; 2015 M-SPHERE International conference. ISBN 978-953-7930-08-0 Document kind schedule of articles from year books Language English Country of Edition Croatia systematics 339.138 - Marketing Keywords komunikácia * vek dôchodkový * seniori * marketing Annotation Kognitívny a chronologický vek a ich uplatnenie v marketingových stratégiách. Efektívna komunikácia so seniormi. URL https://issuu.com/tvranes/docs/2015_m-sphere_book_of_papers/220
https://www.m-sphere.com.hr/book-of-papersPublic work category Invited reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E15 01630-001, kópia plného textu
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