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Intercultural Differences in Destination Marketing
Title Intercultural Differences in Destination Marketing Translation Interkultúrne rozdiely v destinačnom marketingu Author info Sabina Fuller Author Fuller Sabina EUBOBFKSC - Katedra služieb a cestovného ruchu OBF - zrušená Source document EDAMBA 2015 : conference proceedings : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Slovak Republic, 21 - 23 october 2015. S. 185-196 CD-ROM. - Bratislava : Publishing House EKONÓM, 2015 / Wallner Jozef ; Adašková Daša ; Alexy Martin ; EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines International scientific conference. ISBN 978-80-225-4200-5 Note Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords manažment destinačný * marketing * Slovensko * Nemecko * Veľká Británia * ruch cestovný Annotation Komunikačné metódy medzi Slovenskom a turistami z VB a Nemecka. Identifikácia dôvodov pre pobyt na Slovensku. Profily turistov a segmentačné skupiny. Public work category Reports at home scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E15 01948-032, originál dokumentu
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