Number of the records: 1
Global marketing and advertising
Title Global marketing and advertising : understanding cultural paradoxes Author info Marieke de Mooij Author Mooij Marieke de Issue data Los Angeles : SAGE , 2014. - 394 s. Issue 4th ed. ISBN 978-1-4522-5717-4 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * reklama * kultúra * globalizácia * komunikácia marketingová * médiá * správanie spotrebiteľa * hodnota * značky výrobkov Database BOOKS Copy count 2, currently available 0, at library only 2 Call number 892422, 892648
book
Call number Location Sublocation Info 892648 SEK Všeobecná študovňa In-Library Use Only 892422 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1