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The concept of multi-level marketing
Title The concept of multi-level marketing Author info Luboš Socha, Vladimír Socha, Lenka Hanáková, Bohuslava Mihalčová Author Socha Luboš Co-authors Socha Vladimír Hanáková Lenka Mihalčová Bohuslava EUBPHFKMA - Katedra manažmentu PHF Source document Marketing management, trade, financial and social aspects of business : conference proceedings of the 4th international scientific conference : october 20 - 21, 2016, Košice, Slovak Republic. S. 218-226 online. - Košice : Faculty of Business Economics with seat in Košice, 2016 / Olexová Cecília ; Janošková Mária ; Lisnik Anton ; Socha Luboš ; Socha Vladimír ; Marketing management, trade, financial and social aspects of business International scientific conference. ISBN 978-80-225-4293-7 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords podnikanie * predaj * marketing sieťový * etika podnikateľská * etika podniková Annotation Sieťový marketing, historické aspekty jeho vzniku a stručná charakteristika vývoja. Ako by mal byť sieťový marketing využitý v podnikaní a etická úroveň jeho využitia. Public work category Reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E16 01278-016, online
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Number of the records: 1