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Successful use of Market Intelligence in the enterprise

  1. Title Successful use of Market Intelligence in the enterprise
    Author infoPeter Zahumenský, Jaroslav Dugas
    Author Zahumenský Peter EUBPHFKJK - Katedra informačnej a jazykovej komunikácie PHF
    Co-authors Dugas Jaroslav EUBPHFKJK - Katedra informačnej a jazykovej komunikácie PHF
    Source document Marketing management, trade, financial and social aspects of business : conference proceedings of the 4th international scientific conference : october 20 - 21, 2016, Košice, Slovak Republic. S. 287-292 online. - Košice : Faculty of Business Economics with seat in Košice, 2016 / Olexová Cecília ; Janošková Mária ; Lisnik Anton ; Socha Luboš ; Socha Vladimír ; Marketing management, trade, financial and social aspects of business International scientific conference. ISBN 978-80-225-4293-7
    Výstup z projektu VEGA 1/0562/14 Vplyv využívania nástrojov Business Intelligence na výkonnosť podnikov
    NoteVEGA 1/0562/14
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 65.012.45 - Vnútropodnikové informácie
    Keywords systémy informačné * marketing * prieskum trhu * rozhodovanie * rozhodovanie podnikové * business intelligence
    AnnotationUplatnenie nástrojov Market Intelligence a ich dopad na rozhodovanie v oceliarskom podniku. Market Intelligence v automobilovom priemysle.
    Public work categoryReports at home scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE16 01278-019, online

Number of the records: 1  

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