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The strategy and tactics of pricing
Title The strategy and tactics of pricing : a guide to growing more profitably Author info Thomas T. Nagle, John E. Hogan, Joseph Zale Author Nagle Thomas T. Co-authors Hogan John E. Zale Joseph Issue data Abingdon : Routledge/Taylor & Francis Group , 2016. - 334 s. Issue 5th ed. , new international edition ISBN 978-1-292-02323-6 Document kind handbooks Language English Country of Edition Great Britain systematics 338.53 - Cenová politika Keywords politika cenová * stratégia podniková * tvorba cien * ceny * zisk * hodnota * produkty * odhad hodnoty * komunikácia * rozhodovanie finančné * peniaze * psychológia * segmentácia trhu * štruktúra cien * náklady * analýza finančná * výhody konkurenčné * etika * legislatíva Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 896437
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Call number Location Sublocation Info 896437 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1