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Global brand strategy
Title Global brand strategy : world-wise marketing in the age of branding Author info Jan-Benedict Steenkamp Author Steenkamp Jan-Benedict Issue data London : Palgrave Macmillan , 2017. - xxiv, 319 s. ISBN 978-1-349-94993-9 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * značky * budovanie značky * marketing medzinárodný * zodpovednosť podniku spoločenská * manažment značky Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 897119
book
Call number Location Sublocation Info 897119 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1