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Le data marketing

  1. Title Le data marketing : la collecte, l'analyse et l'exploitation des données au coeur du marketing moderne
    Author infoJulien Hirth
    Author Hirth Julien
    Issue dataParis : EYROLLES , 2017. - 292 s.
    ISBN978-2-212-56473-0
    Document kindtextbooks
    LanguageFrench
    Country of EditionFrance
    systematics 339.138 - Marketing
    Keywords marketing * dáta * zber dát * analýza zhluková
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number897017

    Call numberLocationSublocationInfo
    897017SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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